Archive for Fashion

Do Ugg Australia Boots Still Make You a Fashionista?

Wednesday, December 15th, 2010

by: Brian Fong

Ugg Australia boots are not just for winter anymore. These boots are showing up everywhere. Women are wearing these big boots with short skirts. Children and grown-ups alike are wearing their brightly colored boots regardless of the season. Celebrities are wearing these boots during filming breaks. Surfers are wearing these boots at the beach! Young or old, male or female, the demand for these boots has never before been greater.

Before you head for the nearest mall to purchase your very own pair of ugg Australia boots , stop for a moment and ask yourself, “Haven’t I seen these boots before?” If you are college-aged or younger, you have seen these boots everywhere including on the Internet, in store catalogues, and in stores themselves. You may even have a pair or two right now in your very own closet. But if you are close to or even a part of the baby boomer generation, then you likely remember these boots from the seventies. Surfers wore them back then and made the ugg Australia boots popular on the surfing circuit.

That’s right. The look of ugg Australia boots has been on the fashion scene before. In fact, these sheep skinned boots were around even before the seventies. World War II fighter pilots wore a similar style of boot while in combat. And before that, Australians tied sheep skin scraps around their feet while working outdoors because the sheep skin kept their feet warm. It’s even said that the name, ugg, is short for the word, ugly. Believe it or not, people who wore these boots in previous times thought that the style of the boot, while practical, was plain old ugly.

And for all its popularity, there are lots and lots of people who would rather freeze in the cold than wear ugg Australia boots. Some people state that those people who are crazy enough to wear this style of boot end up looking like elves. Others look at the ugg Australia boots and can only recall the bad memories of the boots that their mothers forced them to wear back in elementary school. And there are still other people who think that there is an appropriate time and an appropriate age for wearing this style of boots and warm weather and twenty-something is neither the time nor the age.

As with many things in life, those things that are controversial tend to become popular. And it seems that the controversy over whether to wear or not to wear the ugg Australia boots is only adding to the popularity of these boots. And as long as celebrities are shown wearing these fancy-colored, genuine sheep skin boots while walking around the trendy streets of Los Angeles, sales of this popular boot style will only continue to soar.

So getting back to the original question of whether wearing ugg Australia boots will put you ahead of fashion or behind, it seems that the answer may very well be, “Does it really matter?” The boots are incredibly comfortable to wear and the marketing materials claim that the composition of the natural sheep skin actually keeps your feet warm but will also keep your feet cool. So, regardless of the type of climate zone in which you live, if you like the look of ugg Australia boots, go ahead and purchase a pair. And don’t worry about what other people might say. The only thing you’ll have to worry about is making the right boot selection because they come in so many different styles and colors.

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Getting High with the Lures of School and the Fashion Industry

Sunday, November 21st, 2010

Through the years, more and more people have shown a great deal of interest in venturing into the fashion industry. Its popularity may be attributed in part to success stories of famous fashion designers the world over, like Tommy Hilfiger’s.

It was told that Hilfiger drove to New York, bought trendy clothes, and sold them to his townspeople for a huge amount of profit. This story is very inspiring, knowing that Hilfiger is now one of the most sought after brands out there. However, not everyone who is interested in the fashion world was born with a sharp business knowledge and outstanding fashion sense like Hilfiger’s.

Here is where education makes the difference.

With this rising interest of people in the fashion industry comes a rise in the competition, but then, so as with opportunities. It is getting easier to enter a fashion school and obtain a degree – may it be in fashion design, fashion merchandising, or fashion marketing.

These industries may focus on various aspects of the fashion industry, but they do overlap in numerous ways, including the need for knowledgeable instructors in the chosen industry. The competition may be stiff, but if you will be educated and trained in the proper way, you are sure to get an edge in the competitive fashion world.

First of all, you must determine which field you want to specialize in. As enumerated, the three – fashion design, fashion marketing, and fashion merchandising – are the top choices as far as the best opportunities in a fashion career is concerned.

Here are some of the basic information about each:

Fashion Design. If you are a fashion designer, you are considered as the artist of the fashion industry. You are expected to be a highly creative individual who has the eye for an array of colors, lines and textures and has a good sense of style.

As easy as it may seem, a fashion designer’s job does not start and end in bringing visions into paper and doing sketches of masterpieces. Based on the final sketch, a designer must still sort through different textures and materials, and then predict how it will fit a fashion model or consumer’s body. Once the material has been chosen, the pattern must be cut from the textile, and finally, sewn together. After numerous considerations, it is only then that the “vision” or final product will be seen.

Fashion Marketing. This is an aspect of fashion that basically operates behind-the-scenes. If you will become a fashion marketer, you will have to keep yourself side by side with the ever changing consumer purchasing habits and fashion trends; come up with advertising campaigns that will attract the attention and appeal to the tastes of specific types of consumers; and mind the various innovations that are introduced to the field every so often.

The visionary that is in every fashion marketer should foresee what would be successful and interesting to specific groups, as well as making sure that the apparel would be bought. Fashion marketers should be able to link fashion designers and the consumers.

Fashion Merchandising. Fashion merchandisers and marketers go hand-in-hand. Just like marketers, merchandisers must be able to foresee what is going to be the next new trend and style and determine the specific needs of a target consumer group. However, if the marketer is responsible for the advertising stints, a merchandiser actually buys the apparel and presents them to the various boutiques.

If you are going to be a merchandiser, you will aid the consumers in the selection of the right clothes – may it be through proper lighting, presentation, or simply giving valuable suggestions.

There you have it! Do you want to get high with a new career? Find yourself a school and choose the course that is best for you! Submit yourself to the lures of school and the fashion industry.

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Raquel Allegra Trunk Show

Monday, April 19th, 2010

It’s a Raquel Allegra Trunk Show at Elyse Walker in Pacific Palisades!

Raquel Allegra Trunk Show

Guess what?! As a Daily Fashionistas reader, you have a free invite!

Details Please!!

When: Wednesday, April 28
Time: 2pm – 7pm
Where: Elyse Walker, 15306 Antioch St, Pacific Palisades, CA 90272
Invite Below (E-mail jenna@dailyfashionistas.com for a PDF printable version):

More about Raquel Allegra:
Formerly with Issey Miyake and Barneys NY, Raquel is a thoughtful artisan who for seven years created fine jewelry and most recently a line handcrafted with t-shirts reclaimed from the LA County Jail. Raquel’s second line of designs features vintage pieces redesigned with a modern interpretation, while keeping their original soul. www.raquelallegra.com

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Siobhan Magnus: Fashionista or Fashion Faux Pas?

Friday, April 16th, 2010

It’s not doubt that Siobhan Magnus has a unique look, but does her uniqueness make her a fashionista or does is her style a fashion faux-pas? Siobhan Magnus is a fashion daredevil. Every week she surprises us with a totally original ensemble, and every week she impresses us.  Yes, some of her choices are quite risqué…like wearing combat boots with a black cocktail dress, but are we just critical because we don’t have the guts to go out in public like that?  Siobhan, the Daily Fashionistas give you a ton of credit for your fearless attitude towards fashion, and we look forward to being amazed by your outfit choices once again next week.

Here at Daily Fashionistas, we want your thoughts on Siobhan’s style! 
Post a comment below, and tell us what you think.

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Categories : Fashion

We love Katy Perry!

Thursday, April 8th, 2010

Katy PerrySinger Katy Perry sports a Jersey Shore-inspired *“GTL” shirt and PH8 black cropped leggings as she goes shopping in West Hollywood this past Saturday!

The singer was joined by stylist Johnny Wujek and BFF Markus Molinari on her trip, making stops at the Fred Segal and Ron Herman boutiques! Earlier in the day, she was seen working out with celeb trainer Harley Pasternak.

*For those new to the Shore lingo, “GTL” stands for “gym, tan, laundry,” the essential pre-party schedule for the men of MTV’s Jersey Shore.

FYI- This is the FIFTH time Katy has been spotted in her PH8 leggings! Please see below images:

Katy was also seen wearing her PH8 leggings while shopping in West Hollywood on Saturday, April 3rd, while on her way to the gym in Los Angeles on Wednesday, February 10th, running errands in Los Angeles on Tuesday, January 12th and shopping in Los Angeles on Monday, December 7th. Photos courtesy of Just Jared via GSI Media, X17 Agency, Fame Pictures, and National Photo Group.

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Categories : Fashion